var _tradeleads = [{"__type":"Business_90jy_com.Model.TradeLeads, Business_90jy_com.Model, Version=1.0.0.0, Culture=neutral, PublicKeyToken=null","TradeLeadsId":"1077","Content":" 1.活动介绍:“喝衡水老白干中加油卡”是老白干与中石油联合进行的一个促销活动。在酒瓶子盖上贴刮刮卡，中奖奖品为加油卡。每箱六瓶酒，三瓶有奖，分别为两张10元加油卡，一张20元加油卡。积攒够200元加油卡可到区域内所有中石油加油站兑奖。2.适用范围：适用范围广是这个活动的典型特点，无论商场超市酒店都可以。3.中奖概率：中奖概率为50%。4.优点：A\\中奖概率高。B\\这个活动抓住了有车一族，无论是私家车还是公家车，更或者私营企业使用车辆，加油是必须的，送加油卡就特贴切。这个群体整箱买酒的情况很普遍，而最后得到这个加油卡的往往是司机，尤其是公家车的司机在领导喝什么酒时是很有发言权的。C\\此外，这个活动中把刮刮卡贴在受益者只能是终端消费者，避开了酒店服务员这个环节，这点也很重要。5.缺点：这了酒瓶子盖上，而不是常用的贴在酒盒盖上，这样这个活动的个活动设计了攒够200元卡可以去中石油加油站加油，我觉得有点多，100元比较合适。因为攒200元需要喝5箱酒，显得多，而100元两箱多酒，给人触手可及的感觉。但这个设计恰好又是这个活动的一大亮点，就是拉动重复消费。","Title":"“喝衡水老白干中加油卡”抽奖促销活动分析","InfoMode":"1","Area":"石家庄","Contact":"丁燕","CompanyName":"","Tel":"0311-85968881","Email":"ding2008yan@163.com","Types":2,"MemberInfoID":0,"CompanyInfoID":253,"Dates":"365","Price":"0.03","Status":0,"Hits":0,"AuditingPic":null,"IsCommend":0,"CommendTime":null,"AddTime":"2009-6-24 10:27:28","TradeLeadsTypeBy":{"__type":"Business_90jy_com.Model.TradeLeadsType, Business_90jy_com.Model, Version=1.0.0.0, Culture=neutral, PublicKeyToken=null","Title":"其他","Parentid":0,"LinkUrl":null,"Pic":null,"Orders":0,"Description":null,"Num":0,"CreateTime":null,"Status":0}},{"__type":"Business_90jy_com.Model.TradeLeads, Business_90jy_com.Model, Version=1.0.0.0, Culture=neutral, PublicKeyToken=null","TradeLeadsId":"895","Content":"◆ 宏运商厦（刮开式规格125×65mm）1．产品介绍：十个刮开口，五个有奖，每十张（购物1000元可抽十张奖券）奖券综合中奖101元，相当于全场九折销售（五个有奖刮开口的中奖金额分别为“人民币68元”一个刮开口，“人民币18元”一个刮开口，“人民币5元”三个刮开口，设计的非常严谨）；2．适用范围：现场促销；3．中奖概率：50%；4．优点：易操作，中奖概率高；活动的真实性具体又实在，消费者对商厦的信任度会增强；5．缺点：消费者习惯上会刮开几个刮开口造成争议，所以一定注明刮开一个以上的刮开口，中奖按最低奖金额兑现。","Title":"宏运商厦刮刮卡案例分析","InfoMode":"1","Area":"石家庄","Contact":"丁燕","CompanyName":"","Tel":"0311-85968881","Email":"ding2008yan@163.com","Types":2,"MemberInfoID":0,"CompanyInfoID":253,"Dates":"365","Price":"0.03","Status":0,"Hits":0,"AuditingPic":null,"IsCommend":0,"CommendTime":null,"AddTime":"2009-6-4 17:04:56","TradeLeadsTypeBy":{"__type":"Business_90jy_com.Model.TradeLeadsType, Business_90jy_com.Model, Version=1.0.0.0, Culture=neutral, PublicKeyToken=null","Title":"其他","Parentid":0,"LinkUrl":null,"Pic":null,"Orders":0,"Description":null,"Num":0,"CreateTime":null,"Status":0}},{"__type":"Business_90jy_com.Model.TradeLeads, Business_90jy_com.Model, Version=1.0.0.0, Culture=neutral, PublicKeyToken=null","TradeLeadsId":"894","Content":"◆ TCL （撕开式规格120×50mm）1．产品介绍：五个撕开口，一个有奖，另外四个为“谢谢您”；2．适用范围：现场促销尤适合大件商品；3．中奖概率：20%；4．优点：易操作，消费者乐于接受；5．缺点：撕开口少，奖项单一。","Title":"TCL手机刮刮卡案例分析","InfoMode":"1","Area":"石家庄","Contact":"丁燕","CompanyName":"","Tel":"0311-85968881","Email":"ding2008yan@163.com","Types":2,"MemberInfoID":0,"CompanyInfoID":253,"Dates":"365","Price":"0.03","Status":0,"Hits":0,"AuditingPic":null,"IsCommend":0,"CommendTime":null,"AddTime":"2009-6-4 17:03:22","TradeLeadsTypeBy":{"__type":"Business_90jy_com.Model.TradeLeadsType, Business_90jy_com.Model, Version=1.0.0.0, Culture=neutral, PublicKeyToken=null","Title":"其他","Parentid":0,"LinkUrl":null,"Pic":null,"Orders":0,"Description":null,"Num":0,"CreateTime":null,"Status":0}},{"__type":"Business_90jy_com.Model.TradeLeads, Business_90jy_com.Model, Version=1.0.0.0, Culture=neutral, PublicKeyToken=null","TradeLeadsId":"893","Content":"◆三/真露(刮开式规格54×85mm)1．产品介绍：16个刮开口，内设壹等奖1个刮开口，贰等奖2个刮开口，叁等奖5个刮开口，纪念奖8个刮开口，个个刮开口有奖；2．适用范围：现场促销（如酒店、酒吧、迪厅、商超等）；3．中奖概率：综合中奖率100%，其中壹等奖中奖概率6.25%，贰等奖中奖概率12.5%，叁等奖中奖概率31.25%，纪念奖中奖概率50%；4．优点：对消费者的说服力很强，年轻人的时尚选择，年轻人的游戏选择；去不了韩国怎么了？喝瓶“真露”也不错！5．缺点：活动费用较大，适合高附加值产品或新产品开拓市场阶段的促销","Title":"真露刮刮卡案例分析","InfoMode":"1","Area":"石家庄","Contact":"丁燕","CompanyName":"","Tel":"0311-85968881","Email":"ding2008yan@163.com","Types":2,"MemberInfoID":0,"CompanyInfoID":253,"Dates":"365","Price":"0.03","Status":0,"Hits":0,"AuditingPic":null,"IsCommend":0,"CommendTime":null,"AddTime":"2009-6-4 17:02:01","TradeLeadsTypeBy":{"__type":"Business_90jy_com.Model.TradeLeadsType, Business_90jy_com.Model, Version=1.0.0.0, Culture=neutral, PublicKeyToken=null","Title":"其他","Parentid":0,"LinkUrl":null,"Pic":null,"Orders":0,"Description":null,"Num":0,"CreateTime":null,"Status":0}},{"__type":"Business_90jy_com.Model.TradeLeads, Business_90jy_com.Model, Version=1.0.0.0, Culture=neutral, PublicKeyToken=null","TradeLeadsId":"892","Content":"◆八/真心瓜子（撕开式规格42×32mm）1．产品介绍：作为大品牌的休闲食品，真心瓜子经常性地举行各种精心设计的抽奖活动，表现出对终端消费者的深切关怀，因为真心人深深明白，消费者是需要关怀的；建议使用撕开式，因为刮开式的刮刮银给消费者的感觉不卫生；2．适用范围：刮刮卡随产品发放，放在包装袋内，针对终端消费者；3．中奖概率：32%；4．优点：真正的面向最广大的终端消费人群的活动；5．缺点：奖项可设置一些“1/8 袋”、“1/4 袋”、“1/2 袋”奖项，对消费者的重复消费有一个直接的拉动；","Title":"真心瓜子刮刮卡案例分析","InfoMode":"1","Area":"石家庄","Contact":"丁燕","CompanyName":"","Tel":"0311-85968881","Email":"ding2008yan@163.com","Types":2,"MemberInfoID":0,"CompanyInfoID":253,"Dates":"365","Price":"0.03","Status":0,"Hits":0,"AuditingPic":null,"IsCommend":0,"CommendTime":null,"AddTime":"2009-6-4 17:00:16","TradeLeadsTypeBy":{"__type":"Business_90jy_com.Model.TradeLeadsType, Business_90jy_com.Model, Version=1.0.0.0, Culture=neutral, PublicKeyToken=null","Title":"其他","Parentid":0,"LinkUrl":null,"Pic":null,"Orders":0,"Description":null,"Num":0,"CreateTime":null,"Status":0}},{"__type":"Business_90jy_com.Model.TradeLeads, Business_90jy_com.Model, Version=1.0.0.0, Culture=neutral, PublicKeyToken=null","TradeLeadsId":"891","Content":"集字兑奖宏运商厦之案例分析（刮开式规格125×65mm）1．产品介绍：十八个刮开口；刮开口内内容为三个“新”，三个“年”，三个“快”，三个“乐”，六个“★”；每张刮刮卡限刮开四个刮开口，刮出“新”“年”“快”“乐”则中壹等奖，刮开任意三个相同的字则中贰等奖，刮开任意两个相同的字则中“叁等奖”。2．适用范围：现场促销；3．中奖概率：壹等奖的中奖概率为4/18*4/17*4/16*4/15=1/4590，也就是说理论上每投放4590张奖券会刮出一个壹等奖；贰等奖的中奖概率为4/18*3/17*2/16=1/136，就是说理论上每投放136张奖券会刮出一个贰等奖；叁等奖的中奖概率为4/18*3/17+4/16*3/15=0.09，就是说理论上每投放11张奖券会刮出一个叁等奖。4．优点：易操作，中奖概率高，消费者刮开一个口时的中奖概率是100%，刮开两个口时的中奖概率还是100%，只有刮开第三个口时中奖概率才降低，非常具有趣味性；活动的真实性具体又实在，消费者对商厦的信任度会增强；5．缺点：消费者习惯上会刮开几个刮开口造成争议，所以一定注明刮开四个以上的刮开口，则该卡作废！","Title":"集字兑奖宏运商厦之案例分析","InfoMode":"1","Area":"石家庄","Contact":"丁燕","CompanyName":"","Tel":"0311-85968881","Email":"ding2008yan@163.com","Types":2,"MemberInfoID":0,"CompanyInfoID":253,"Dates":"365","Price":"0.03","Status":0,"Hits":0,"AuditingPic":null,"IsCommend":0,"CommendTime":null,"AddTime":"2009-6-4 16:58:54","TradeLeadsTypeBy":{"__type":"Business_90jy_com.Model.TradeLeadsType, Business_90jy_com.Model, Version=1.0.0.0, 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16:56:53","TradeLeadsTypeBy":{"__type":"Business_90jy_com.Model.TradeLeadsType, Business_90jy_com.Model, Version=1.0.0.0, Culture=neutral, PublicKeyToken=null","Title":"其他","Parentid":0,"LinkUrl":null,"Pic":null,"Orders":0,"Description":null,"Num":0,"CreateTime":null,"Status":0}},{"__type":"Business_90jy_com.Model.TradeLeads, Business_90jy_com.Model, Version=1.0.0.0, Culture=neutral, PublicKeyToken=null","TradeLeadsId":"889","Content":"◆洋河大曲（刮开式规格122×65mm）1.产品介绍：多刮开口（8个），其中“蓝色”、“洋河”、“经典”、“大曲”各两个，在这个现场促销活动中，消费者只允许刮开两个刮开口，如果两个刮开口中文字相同，即为中奖。此活动巧妙地将人类内心深处的博彩心理与游戏心理启发出来，使消费者在消费的同时还得到博彩与游戏的双重满足，体现了洋河大曲对消费者深刻的人文关怀。2．适用范围：现场促销（如酒店、宾馆、商场、超市等）。3．中奖概率：14.3%。（刮开一个口得到一种文字的概率是100%，在剩余的七个口中刮开已经刮开的文字的概率是1/7=14.3，100%*14.3=14.3；给人中奖概率很高的印象，更易于吸引消费者）；4．优点：易操作，易变通，（如三个刮口，四个刮口…）。5．缺点：奖项单一（只能设置一个奖项，但可以准备多种价值相近的奖品供消费者选择）。但略加改进中奖办法会有很大的不同，如消费者刮开前两个词组是不同的，可以鼓励消费者刮开四个，如四个词组刮开组成“蓝色洋河经典大曲”则可以中更大的奖，中这个更大的奖的概率为3.8%（计算方法为：100%*2/7*2/6*2/5=3.8%），这两种中奖办法结合起来的效果显然会更好。这也是我公司深刻的体会，就是设计奖券玩法十分重要！","Title":"洋河大曲刮刮卡案例分析","InfoMode":"1","Area":"石家庄","Contact":"丁燕","CompanyName":"","Tel":"0311-85968881","Email":"ding2008yan@163.com","Types":2,"MemberInfoID":0,"CompanyInfoID":253,"Dates":"365","Price":"0.03","Status":0,"Hits":0,"AuditingPic":null,"IsCommend":0,"CommendTime":null,"AddTime":"2009-6-4 16:54:21","TradeLeadsTypeBy":{"__type":"Business_90jy_com.Model.TradeLeadsType, Business_90jy_com.Model, 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说明：一、活动说明：卡面上有十五个刮开口，分为五列，每列三个；在每列的三个刮开口中，一个中奖符号为雪花啤酒的标识图案，另外两个为“谢谢参与”；消费者每购买一定量的雪花啤酒（比如叁瓶）就可免费获得刮刮卡一张，从第一列的三个刮开口开始，三个刮开口只允许刮开一个；如果刮开的是“谢谢参与”，则活动结束，该刮刮卡作废；如果消费者刮开的是雪花啤酒标识图案，则消费者面临两个选择，一个是活动结束，消费者获得五等奖，一个是选择闯关，继续刮前面一列的三个刮开口中的一个，刮开后面临同样的选择，刮开“谢谢参与”则活动结束，刮开雪花啤酒标识图案则或者选择领取四等奖，或者继续闯关。二、中奖率分析：中奖率分别为中五等奖的概率是1/3；中四等奖的概率是1/9；中三等奖的概率是1/27；中二等奖的概率是1/81；中一等奖的概率是1/243。三、优点：每列的中奖率都是33%，不可谓不高；活动很有刺激性与趣味性，尤其适合一群年轻人聚会喝啤酒的场合，这是一个设计非常成功抽奖活动。四、缺点：消费者在只允许刮开一个口的情况下刮开两个，会引起争议，要提前准备好处理办法。","Title":"雪花啤酒刮刮卡——闯关游戏","InfoMode":"1","Area":"石家庄","Contact":"丁燕","CompanyName":"","Tel":"0311-85968881","Email":"ding2008yan@163.com","Types":2,"MemberInfoID":0,"CompanyInfoID":253,"Dates":"365","Price":"0.03","Status":0,"Hits":0,"AuditingPic":null,"IsCommend":0,"CommendTime":null,"AddTime":"2009-6-4 16:45:45","TradeLeadsTypeBy":{"__type":"Business_90jy_com.Model.TradeLeadsType, Business_90jy_com.Model, Version=1.0.0.0, Culture=neutral, 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